Pricing
Prices, published in full
If you are thinking about working with me, you deserve to know the numbers before we speak. No sales call to unlock a price, and no pressure.
No VAT is added to any invoice. See how VAT works below.
How much does a restaurant consultant cost in the UK?
Independent restaurant consultants in the UK typically charge £500 to £1,500 a day, and ongoing retainers run from about £1,000 to £5,000 a month. With me, a Hospitality Health Check costs £495, month-by-month support starts at £495 a month, and every price is on this page.
Start here: one-off diagnostics
| Price | What it is | |
|---|---|---|
| Hospitality Health Check | £495 by video call; £795 in person | For a trading venue: a detailed questionnaire, a 90-minute session, a written plan within five working days, and a 30-minute debrief. In person adds an unannounced visit as a guest and the session on site. |
| Pre-Opening Diagnostic | £695 | For anyone opening, or buying, a venue: a questionnaire, a 90-minute session, a written report, a 30-minute debrief, and a check-in four to six weeks after you open. |
Credited if you carry on. Start Run or Grow within 30 days of a Health Check, and the Health Check fee comes off your first month. Start Plan within 30 days of a Pre-Opening Diagnostic, and the £695 comes off your first month.
Ongoing support
| Monthly | Minimum term | Time each month | |
|---|---|---|---|
| Plan: for openings | £495 | Three months, then monthly until you open | About half a working day |
| Run: for turnarounds | £795 | Six months | An intensive first month, then about a working day |
| Grow: for expansion | £1,595 | Twelve months | About two working days, with an annual review in person at every site |
| Promote: marketing, done for you | £745 | Three months | A monthly campaign, produced and published for you |
After the minimum, every subscription continues monthly, with 30 days' notice and no exit fee. Moving from Plan to Run when you open? You skip Run's intensive first month.
Every subscription includes WhatsApp and email seven days a week, bank holidays included. Between 07:00 and 20:00 UK time, WhatsApp messages get a reply within four hours and emails the same day; anything later gets a reply from 07:00 the next morning. If something goes wrong on the day of service, mark it urgent and I will call you back within two hours.
Promote extras
| Price | |
|---|---|
| Content day: a day on site photographing and filming your dishes, drinks, room, and team | £795 |
| TikTok, cut from real footage of your venue | £145 a month |
| Replies to comments and messages | £145 a month |
| Advertising management, for an ad spend of up to £1,000 a month | £145 a month; above that, 15% of spend |
Advertising spend is paid directly to the platforms.
Projects and digital
| Price | |
|---|---|
| Digitise: EPOS, bookings, stock, and systems, chosen and set up | From £2,950, fixed quote after a free scoping call |
| Website for a single venue | From £3,250 |
| Booking and payment systems | Quoted per project |
| AI assistant for your website | Set-up from £495, then £59 a month |
| Care: hosting, security, updates, backups, and monitoring | £59 a month |
| Care Plus: Care, plus an hour of changes each month | £125 a month |
| Changes outside Care Plus | £95 an hour, minimum one hour, quoted first |
| Handover: your site moved to your own hosting, at launch or later | £295 |
You own your website, its content, and its domain. Care plans run monthly, with no long contract.
How you pay
- Diagnostics are paid in full when you book.
- Subscriptions, care plans, and monthly extras are charged to your card automatically on the same day each month, so there are no monthly invoices to chase and no missed payments.
- Projects and one-off invoices come with their own payment link, so you can pay by bank transfer, credit or debit card, Apple Pay, or Google Pay.
- Websites and Digitise projects: half when the project starts, and the balance at launch.
All UK prices and invoices are in pounds sterling.
Travel
Travel within Greater London is included. Further afield, travel and accommodation are charged at cost, with no mark-up, and agreed with you before anything is booked.
VAT
Prices are shown without VAT. Atelier Sawyer is based in Spain, so no VAT is added to your invoice, whether you buy as a business or, before you have formed one, as an individual. If your business is VAT-registered, you account for the VAT on your own return under the reverse charge, and in most cases reclaim it on the same return.
Discounts and quotes
- Save British Pubs members get a discount on my diagnostics and services. See the members' offer.
- Charities and social enterprises: fees are agreed case by case.
- Larger venues and groups: Promote, Digitise, and websites are quoted.
Not sure where you fit?
Start with a diagnostic. If you are trading, that is the Health Check; if you are opening, or buying, it is the Pre-Opening Diagnostic. Either one gives you a clear next step, without committing you to anything more, and the fee comes off your first month if you carry on.
In-person sessions are booked at least ten working days ahead.
Frequently asked questions
Is a hospitality consultant worth the money for a small, independent place?
Only if it pays for itself, and that is the test I hold myself to. I look first at the small things that add up: the margin on a best-selling dish, or a shift that no longer matches trade. If I cannot show you where the money is going, I will say so. That is why most people start with a £495 Health Check, not a contract.
Why are your prices lower than other consultants charge?
Because I am one person, not an agency. There is no account manager, no office to pay for, and no junior doing the work you were sold. Much of it is done remotely, with time on site where it makes the most difference. The price reflects how I work, not the quality of the work. You deal with me from the first call to the last.
Why do you publish your prices?
So you can decide in private, at any hour, whether this is worth a conversation. If a price needs a sales call to defend it, it is probably the wrong price. Publishing it also means you can compare me with anyone else before we speak, and that the first call is about your business, not my fees.
I am not VAT-registered. Does the reverse charge affect me?
It can. You pay no VAT on my invoice, but HMRC counts services you buy from abroad under the reverse charge towards your VAT registration turnover. If you are close to the threshold, my fees could take you over it. Check with your accountant before you start; I am happy to explain to them how I invoice.