Promote · Ongoing support
Restaurant and bar marketing, done for you
For good venues that too few people know about, run by owners with no time to market them.
€565 a month, plus IVA. Three-month minimum.
How do independent restaurants and bars in Spain get more customers?
Be easy to find, and easy to choose, at the moment people are already looking: visitors on their phones in the street, and locals deciding where to eat this week. That means a Google profile with real photographs, accurate hours, and reviews that get a reply; a steady rhythm of posts that show what is actually on, in the languages your guests speak; and a reason for last month's guests to come back. Then measure bookings, not likes. And make sure the experience is worth talking about first, because marketing amplifies whatever is already there.
Promote is how I do that for you. It is Atelier Sawyer's monthly marketing service for independent restaurants, bars, chiringuitos, and cafés in Spain: a campaign agreed with you every month, produced and published for you.
Does this sound familiar?
- Guests who find you love you, but too few find you.
- August is full, and the rest of the year is a struggle.
- Your Instagram was last updated when someone had a spare evening.
- Your Google profile still shows last year's menu, or last summer's hours.
- Reviews come in, in four languages, and nobody has time to answer them.
- You have tried an agency, and got pretty posts and no idea whether they worked.
How Promote works
Month one: setting up
We start with what you have: your accounts, your Google profile, your reviews, your photographs, and your customers. I set the tone of voice with you, in English and Spanish, put the basics right, and agree the first month's campaign.
Every month: a campaign, not a stream of posts
At the start of each month we agree the campaign together: what we are promoting, to whom, and why. A new menu, a quiet night to fill, the locals to win back once the season ends, the season to get ahead of, an event to sell out. Campaigns change every month, so nothing goes stale.
The content is produced by Sonny, my AI content assistant, and checked by me before anything is published. They work from your own photographs, or from a catalogue we shoot on a content day, so what people see is what they get. I never use AI to show food you do not serve.
What is included
- A monthly campaign, agreed with you
- Posts for Instagram and Facebook, in English and Spanish, written, designed, and scheduled; TikTok available as an add-on
- Your Google Business Profile kept current, with weekly posts
- Replies to your Google reviews, in the language they were written in, drafted by Sonny and checked by me
- A monthly email to customers who have agreed to hear from you
- Your listings kept accurate on TripAdvisor, TheFork, and the other directories guests use here
- A monthly campaign call with me, in English or Spanish
- WhatsApp and email seven days a week: replies within four hours between 08:00 and 21:00, email the same day, and an urgent call back within two hours
Available on top
- Content day: €595. A day on site photographing and filming your dishes, drinks, room, and team. You own the images; they become the catalogue your content is built from. Best at the start, then whenever the menu or the season changes. Travel within Málaga province is included; further afield, it is charged at cost and agreed before anything is booked.
- Advertising: €125 a month to manage campaigns with an ad spend of up to €750; above that, 15% of spend. Your ad spend is paid directly to the platforms, so you always see exactly what it costs.
- TikTok: €125 a month. Short videos cut from real footage of your venue, so it needs a content day or footage of your own. AI-generated food video is not used.
- Replies to comments and messages: €125 a month. Sonny drafts replies on your social channels, and I check them before they go out. Booking enquiries are passed straight to your own team or booking system the same day.
- Other languages: quoted. Posts in German, Dutch, French, or another language your guests speak. I do not speak them, so you, or someone you trust, review and approve every translation before it is published.
What changes, and how you will know
I will not promise you followers; anyone can buy those. What I will promise is that every campaign has a purpose agreed in advance, and that you can see, in bookings and enquiries, whether it worked.
Why work with me
I have spent more than 30 years in restaurants, cafés, bars, pubs, and nightclubs, as an owner and as an operator, in London and on the Costa del Sol, so I know what fills a quiet February night and what only fills a feed. I opened the Sun Inn before Facebook existed, when Google was basic and nobody had a smartphone. The tools have changed since; the job has not. People still need a reason to come, a welcome worth repeating, and a reason to come back.
What Promote costs
€565 a month, plus IVA. Three-month minimum, then monthly with 30 days' notice. Three months is one season: long enough to run campaigns, read the results, and adjust.
Content days, TikTok, advertising management, and replies are optional extras, priced above. Promote is priced for one venue; for larger venues and groups, I will quote.
Prices are shown without IVA, which is added at 21%. If your business is registered for IVA, you can normally deduct it on your return.
Promote is not right for everyone
- If the experience is not yet right, marketing will only bring more people to see it. Start with Run, and come to Promote when you are ready for the attention.
- If you want to go viral, I am the wrong person. I would rather fill your quiet nights than chase numbers that do not pay the rent.
- If you need a new name, logo, and brand from scratch, that is a separate project. Ask me for a quote.
Not sure yet?
If you are not sure whether marketing is the problem, start with a Hospitality Health Check. It costs €347 and shows you where the money is going, and what to fix first.
Frequently asked questions
Is social media worth paying for when I am already stretched?
Only if it brings people through the door, and you can see that it does. For a small venue the order matters: your Google profile first, because that is where many guests decide; reviews answered; then a steady, honest rhythm of posts showing what is on this week. Paying someone for pretty pictures with no plan is money lost. Promote ties every campaign to bookings you can count.
The tourists have gone home. How do we get the locals in?
Give them a reason that is theirs. Locals come for value they can rely on and for being known: a dish or a night just for regulars, a welcome in their own language, and, for some venues, a good menú del día. Tell them where they already look, on Google and in local groups, not only on Instagram. Start before the season ends, so the habit has formed when the tourists leave. A Health Check shows which nights are worth opening.
How much does restaurant marketing cost in Spain?
Freelance social media managers typically charge about €200 to €700 a month for one or two networks; agency retainers with strategy and campaigns usually start at about €1,200 a month, before IVA. Promote costs €565 a month for one venue, with a campaign agreed with you every month and advertising spend paid separately, straight to the platforms. Whoever you choose, ask how they will show you what it brought in.
Do you use AI to create content?
Yes, and I say so plainly. Content is produced by Sonny, my AI content assistant, directed and checked by me before anything is published, from your own photographs or a catalogue we shoot together. I never use AI to show food you do not serve, because a guest who orders what they saw should get exactly that.
Who owns my accounts and content?
You do. Your accounts stay in your name, and the images from a content day are yours to keep, whether or not you stay with Promote. If you leave, you leave with everything: the accounts, the logins, the photographs, and your customer email list. Nothing is held back to make leaving difficult.
Talk it through
A free 30-minute call will tell us both whether Promote is the right fit. If it is not, I will say so, and I will tell you what I would do instead.