A beige textured notebook with a black compass and an 'S' on it, resting on a laptop keyboard, with two pens nearby, on a dark desk.
A beige textured notebook with a black compass and an 'S' on it, resting on a laptop keyboard, with two pens nearby, on a dark desk.

Pre-Opening Diagnostic

Opening a hospitality business isn't a creative project; it’s a capital decision. You’ve signed the lease, the builders are in, and the cash is starting to leave your account every day. This is the moment where "gut feeling" needs to be backed up by hard reality.

Most venues don't fail because the idea is bad. They fail because the plan contains quiet assumptions that only surface when it’s too late (and expensive) to change them. The Diagnostic is designed to find those assumptions while you can still do something about them.

€497. A structured second opinion and a clear roadmap for your first 90 days.

Book Your Diagnostic Session

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Book a Free 30-Minute Chat First

Is this for you?

This is a high-impact session for operators who have already committed capital and are 3 to 18 months from opening.

  • The Site is Real: You’ve secured a location or signed a lease.

  • The Plan is Live: You’re moving from "maybe" to "when."

  • The Risk is High: You want an experienced, calm view on what matters most before the doors open.

Still at the "napkin sketch" stage? Start with the free Pre-Opening Checklist.

The Process: From Plan to Reality

We don't just hand you a PDF and wish you luck. We stay with you until the plan meets the guest.

  • The Deep Dive: You complete a pre-session questionnaire (the "brutal honesty" phase).

  • The Briefing: A 90-minute structured video call. No fluff, just the facts.

  • The Report: A concise, written document (not a slide deck) delivered within 5 working days.

  • The Debrief: A 30-minute call to walk through the priorities.

  • The Reality Check: A follow-up call 4-6 weeks after you open. This is where we see how the plan handled the first month of trade.

What we stress-test

I look at your business through the lens of 30 years of "battle scars." We focus on:

  • Concept Clarity: Can you describe the venue in one sentence without using three "ands"? Is it actually distinct in your local market?

  • Location & Flow: Is the site right for the concept, or are you bending the concept to fit the site? (A common, expensive mistake).

  • Financial Viability: We stress-test your break-even against a "worst-case" revenue forecast. Do you have the cash buffer to survive a slow start?

  • The 90-Day Sequence: Is your recruitment timeline realistic? What is the soft-opening strategy? Who is actually responsible for what?

What you get

You receive a "Traffic Light" report that captures:

  • The Diagnosis: One paragraph on the core health of the project.

  • Top 3 Risks: What could sink you, and how to mitigate it.

  • Top 3 Opportunities: Where you're strongest and how to double down.

  • The Action Plan: Sequenced steps for the next 7 days, 30 days, and post-opening.

Why €497?

You’re likely committing €150k to €500k to this opening. This diagnostic costs a fraction of 1% of your budget. It’s the cheapest insurance policy you’ll ever buy for your business.

Commonly Asked Questions

    • Yes, both. I understand the red tape in London and the nuances of the Costa del Sol.

    • None. This is a one-off. Some people want more help later; many are happy with the roadmap and run with it.

    • Openings always shift. The diagnostic is about strengthening your decision-making, regardless of the "Go Live" date.