Promote
Your food deserves to be found.
Done-for-you digital marketing for independent restaurants, bars, and cafés – from Google to social media to your inbox.
Promote
Every independent hospitality business has a marketing problem. Sometimes it's a visibility problem – not enough people know you exist. Sometimes it's a consistency problem – you post well for a week, then disappear for three. Sometimes it's a trust problem – your online presence doesn't reflect the quality of what you actually do.
The frustrating truth is that getting customers through the door isn't just about being good. It's about being findable, being credible, and being consistently present in the places where your potential guests are looking. That means Google. That means social media. That means reviews. That means being the first thing someone sees when they search for somewhere to eat in your neighbourhood, not the third and certainly not nowhere.
Most independent operators know they should be doing more with their online presence. They just don't have the time, the skills, or the bandwidth to do it properly while also running a hospitality business. The Promote package removes that problem entirely.
Professional website optimisation:
Your website is your most important marketing asset, and most hospitality websites underperform badly. We optimise your site for search visibility, mobile performance, and conversion – ensuring that visitors who find you can make a booking or an enquiry without friction.
Google Business Profile management:
When someone searches for a restaurant, bar, or café in your area, Google Business Profile is often the first thing they see. We manage yours professionally: accurate information, fresh photography, regular posts, Q&A management, and optimisation that improves your local search ranking.
Social media management – 3 to 5 posts per week:
Consistent, quality social media content that reflects your brand, showcases your food and experience, and builds an engaged local audience. We handle creation, scheduling, and community management so that your channels look active and intentional – not abandoned.
Content creation strategy:
Beyond posting, we develop a content strategy that aligns with your brand positioning and the commercial moments that matter: seasonal menus, events, special occasions, and quieter trading periods. Content that serves the business, not just the feed.
Email marketing:
Your past guests are your warmest potential future guests. We build and manage email marketing that turns first-time visitors into regulars – newsletters, special offers, event announcements, and seasonal campaigns that feel personal rather than promotional.
Local SEO:
Being discoverable in your local area requires more than just having a website. We manage your local search presence across the platforms that matter – ensuring your business appears where and when people are looking for what you offer.
Review generation and reputation management:
Online reviews drive more booking decisions than any other single factor in hospitality. We implement a systematic approach to generating positive reviews, responding professionally to all feedback, and managing your reputation across Google, TripAdvisor, and other relevant platforms.
Monthly analytics reporting:
Every month, you receive a clear report on what's working, what's being seen, and what's driving enquiries and bookings — so the investment is always traceable and the strategy can evolve based on real data.
Two 60-minute strategy calls per month:
Digital marketing without strategy is noise. We meet fortnightly to review performance, align on commercial priorities, and make sure the marketing activity is serving the business — not just filling a content calendar.
What’s Included
Who It’s For
The Promote package is right for you if:
You're trading but not generating consistent, predictable new customer flow
Your social media is inconsistent, inactive, or not reflecting the quality of your offer
Your Google Business Profile hasn't been properly set up or managed
You don't have time to manage your online presence properly alongside running the business
You've invested in a good product but feel like too few people know about it
You want marketing handled professionally by someone who understands hospitality, not a generic social media agency
Commonly Asked Questions
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Consistent customer flow for an independent hospitality business comes from a combination of visibility, credibility, word of mouth, and retention – none of which works in isolation and none of which happens by accident. The most effective approach combines strong local SEO, a well-managed Google Business Profile, consistent and quality social media content, a proactive review generation strategy, and regular email communication to your existing guest base. That is the foundation of the Promote package.
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There are several common reasons: an incomplete or poorly managed Google Business Profile, a website not optimised for local search terms, insufficient review volume and recency, inconsistent business information across the web, and a lack of regular relevant content signals. Local SEO for restaurants requires consistent attention across multiple fronts simultaneously. We manage all of this as part of the Promote package.
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Consistency matters more than frequency, but for most independent hospitality businesses three to five posts per week is the right range to maintain visibility without overwhelming your audience. Quality is non-negotiable – content that looks rushed, generic, or inconsistent with your brand does more damage than posting nothing. The content strategy also needs to serve a commercial purpose: building appetite, showcasing your experience, driving bookings, and growing an engaged local audience. We handle this entirely, so you can focus on the business.
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Yes, more than almost any other single factor for independent restaurants, bars, and cafés. The majority of diners consult reviews before choosing where to eat, and the overall star rating and recency of reviews are the two most influential factors. Negative reviews that go unanswered actively damage reputation. A strong, recent, well-managed review profile builds the credibility that converts online browsers into in-person guests. Review management – generating positive reviews systematically, responding to all feedback professionally, and flagging issues before they escalate – is one of the highest-return activities in hospitality marketing.
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Local SEO is the set of practices that determine how visible your business is when someone searches for a restaurant, bar, or café in your area – on Google, on Maps, or through any location-based search. For independent hospitality businesses, local search is where the vast majority of new customer discovery happens. Someone searching "Italian restaurant in Hackney" or "best coffee near me" is expressing active intent. If you're not visible in those results, the customer goes to whoever is. Local SEO covers your Google Business Profile, your website's local search optimisation, your citations and directory listings, your review volume and rating, and the local relevance signals across your digital presence.
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Every hospitality business has a marketing reality whether or not it has a marketing strategy. The question isn't whether you're going to market your business – it's whether you're doing it deliberately or leaving it to chance. Independent venues that build consistent, quality digital presences outperform comparable venues that don't, regardless of food quality. The Promote package is an investment in visibility and credibility that pays back through consistent customer flow.